Collateral damage
January 26th, 2010
Here is a message I received recently from a longtime association professional colleague and friend. She gave me permission to share the message here if I promised not to reveal her identity or the name of her organization.
Subject Line: Dying a slow painful death
Hi Jeff,
There’s nothing to be done about it, but I wanted to share that I am dying a painful, slow death due to our association’s strategic planning process.
It would be comical, if it weren’t so tragic.
Just smile and nod and know you have someone out there who has seen the light.
A Friend
What kind of collateral damage is your association’s strategic planning process inflicting on the very people you need to be passionate while putting it into action?
We must do better than this.
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Association exec Ben Martin, CAE is P.I.’s Architect of Participation. Jeff and Ben help clients harness the power of the Web through the strategic application of social tools.
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