Find out why the future of associating is mobile

January 19th, 2010

Mobile image

It is my great pleasure to announce that I am partnering with my good friends at Peach New Media again this spring to present another high impact webinar series for association leaders.  The focus of this series is mobile, and you can find complete information below.  As I reported in my recent post on 2010 trends, mobile is going to be a huge opportunity for associations in 2010, and this webinar series will help your organization capitalize on it.  I hope you will join me!

The Future of Associating is Mobile - Powerful Strategies for Third Screen Success

The rapid rise of the mobile platform that began in the last year will continue to accelerate in 2010, and associations must ramp up their preparations to capitalize on it. In this compelling three-part learning experience, your organization will gain unique insights into the growth of mobile, the emerging opportunities in this dynamic space and the strategic importance of “the third screen” to your association’s future success!

March 5, 2010 at 2 pm-3:30 pm ET

Embracing the Mobile Opportunity: Reinventing Your Association’s Value for The Third Screen

In the decade ahead, the continued global growth of the mobile platform will disrupt traditional ways of doing business, and challenge associations to reinvent both the forms of value they create and the manner in which that value reaches stakeholders wherever and whenever they need it. This webinar will explore the full dimensions of the mobile opportunity, and provide association leaders with a strategic framework they can use to act on it.

March 12, 2010 at 2 pm-3:30 pm ET

Creating a Mobile Presence: Keeping Your Association’s Brand Within Arm’s Reach

Apple didn’t invent mobile apps, but with the iPhone and the App Store, it certainly has taken them to a whole new level of market impact. Of course, Google, RIM and other major companies in the mobile space are also betting big on apps. This webinar will explore the emerging “apps economy,” and explain the unique role apps can play in building the association’s mobile presence and strengthening its brand relationship with current and future stakeholders.

March 19, 2010 at 2 pm-3:30 pm ET

Engaging the Mobile Member: Building Your Association’s New Social Business Model

The mobile platform offers much more than a one-way communications channel through which associations can push out information. Through mobile devices, associations can make collaboration with stakeholders more convenient, simplify engagement and accelerate shared learning. This webinar will help leaders integrate the mobile opportunity, the increasingly social nature of association work and the business model innovation required to make associations thrive in the years ahead.

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Entry Filed under: Principled Innovation Blog, Announcements, What's New?, Social Media, Innovation, Associations, Extreme Makeover, The Association Innovator, Simplicity, We Have Always Done It That Way, PI Services, Google, PI Events, Garage Memes, Governing for Innovation, Embrace the Revolution


  • Ben Martin and P.I.

    Association exec Ben Martin, CAE is P.I.’s Architect of Participation. Jeff and Ben help clients harness the power of the Web through the strategic application of social tools.

  • Reserve the P.I. Trends Memo!

    Reserve your copy of the P.I. 2010 Trends Memo, an excellent value for just $299, and help your association build its capacity for foresight in the year ahead.


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Jeff De Cagna

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