Reinvent your association for $299

August 11th, 2009

Is $299 too much to invest in creating a more vibrant future for your association?

Beginning on September 25, Principled Innovation LLC, in collaboration with Peach New Media, will present a unique three-part webinar series that will help you create a truly 21st century association.  How much is that worth to you?  Read on, and find out more!

The New Look of Associating: Innovation Strategies from the Social Web

In the era of social business, the experience of associating is taking on a new look. Open, inclusive and lightweight networks and communities offering the opportunity for meaningful contribution are creating new value for individuals and organizations around the world. As the traditional containers for engagement diminish in value, associations must learn to innovate in this new context by integrating the social architecture of co-creation and collaboration with the technological infrastructure of the social web.

Join Jeff De Cagna–the association community’s leading voice for innovation–for this unique webinar series.  Participants will do a “deep dive” into the on-going innovation of associating and learn from well-known examples such as Facebook, Twitter, Wikipedia and mobile platforms. This series isn’t about implementing the so-called “best practices” of the past. It is about the leadership challenge of designing and developing “next practices” that will unleash the creativity, passion and energy of contributors today and going forward. If you’re ready to reinvent your association for the 21st century, you will not want to miss this high-impact learning experience!

September 25, 2009 at 2 pm EDT

Building Social Platforms: What Associations Can Learn from Facebook and Twitter

Public social networks such as Facebook and Twitter have made it possible for us to see and manage valuable relationships that were previously invisible to us, as well as create new virtual connections that can be sustained with less effort than face-to-face. This session will challenge participants to question long-standing assumptions about membership, and re-imagine traditional association approaches to building and coordinating member relationships.

October 2, 2009 at 2 pm EDT

Building Collaborative Communities: What Associations Can Learn from Wikipedia and Firefox

The online encyclopedia Wikipedia and the social browser Firefox are more than just powerful Web properties. Both are dynamic knowledge-based resources created by global collaborative communities in which all contributors are involved on a voluntary basis. This session will challenge participants to think differently about how communities can drive innovation, and devise new strategies for organizing association stakeholders for value creation.

October 9, 2009 at 2 pm EDT

Building Distributed Engagement: What Associations Can Learn from the iPhone and The Mobile Web

The worldwide adoption of Web-enabled smartphones continues to grow unabated. In less than two years, the iPhone has become the market standard for mobile devices, and the mobile web is already emerging as a promising platform for distributed engagement. This session will challenge participants to explore new forms of stakeholder participation, and embrace the design of simple and lightweight opportunities for meaningful engagement.

So…is $299 too much to invest in creating a more vibrant future for your association?

Register now!

Entry Filed under: Principled Innovation Blog, Announcements, What's New?, Social Media, Innovation, Associations, Extreme Makeover, The Association Innovator, We Have Always Done It That Way, Google, PI Events, Garage Memes, Governing for Innovation, Embrace the Revolution


  • Ben Martin and P.I.

    Association exec Ben Martin, CAE is P.I.’s Architect of Participation. Jeff and Ben help clients harness the power of the Web through the strategic application of social tools.

  • New P.I. workshop

    You may now register for The P.I. Business Model Innovation Workshop, which will take place on September 28-29, 2010, in Arlington, Virginia.


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