More like Google?
May 19th, 2009
Last Friday, blogger bud Maddie Grant posted an assignment for association leaders, summarized nicely by this simple yet provocative question:
How could associations be Googlier?
In various ways, I’ve been pondering this very question for the last few years. Back in 2004, I wrote an article for FORUM on what associations could learn from Google about innovation. (The link is to a PDF of the article.) Even though time has passed, I think most of the lessons in the article still resonate.
As Google has grown, matured and enjoyed continued success as a company, it has given us more great ideas and powerful insights we can use as inspiration for our own efforts to adapt associations to the challenges and opportunities of the 21st century. What Would Google Do, Jeff Jarvis’s excellent new book, is a superb guide to thinking like Google.
Maddie and I are going to write an article applying the thinking in Jeff’s book to the association community, and we’re looking for your input. Please share your perspectives, stories and questions with us. Contribute your brilliance, and we’ll keep you posted on our progress!
Follow me on Twitter at http://www.twitter.com/pinnovation
Ready to ask Serious Questions? http://tinyurl.com/seriousquestions
Entry Filed under: Principled Innovation Blog, Announcements, What's New?, Social Media, Innovation, Associations, Extreme Makeover, The Association Innovator, We Have Always Done It That Way, Google, Garage Memes, Embrace the Revolution
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Association exec Ben Martin, CAE is P.I.’s Architect of Participation. Jeff and Ben help clients harness the power of the Web through the strategic application of social tools.
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