Social technologies are not a fad

October 16th, 2008

Just in case you were wondering, here’s some pretty compelling evidence that social technologies are not a fad.

From The Daily Stat by Harvard Business Publishing (October 9, 2008)

Social Networking Goes Mainstream

25% of Internet users in the U.S. spend time on social networking sites, according to the Conference Board’s Consumer Internet Barometer, and about half of them visit these sites multiple times per day. Employers can relax — for now: “Home” is the most common place where networkers log on (more than 75%).

From The WOMMA Word daily newsletter (October 15, 2008)

Facebook Now Has Over One Petabyte of Photo Storage

Okay then, what is a petabyte, you ask? It’s simple, really. A petabyte is 2^50 bytes, or 1024^5 bytes, or about 1,000,000,000,000,000 bytes. For some context, consider that one photograph on Facebook takes up about 50,000 bytes. Why does Facebook require such a massive amount of storage? Simply, because it’s single-handedly eclipsing all other photo sharing websites with over 10 billion photos, and counting.

During a casual conversation at ASAE & The Center’s Annual Meeting in San Diego, my friend and fellow blogger Mickie Rops smartly defined a fad as “what we call things we don’t want to happen.”  I couldn’t agree with her more.  I’m sure there are many association leaders who wish that social technologies would just go away.  Sorry everybody, it’s not going to happen.

Entry Filed under: Principled Innovation Blog, What's New?, Social Media, Innovation, Associations, Extreme Makeover, The Association Innovator, Simplicity, We Have Always Done It That Way, PI Services, Garage Memes, Embrace the Revolution


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