P.I. Podcast: Interview with Jeff Howe
September 22nd, 2008
In June 2006, Jeff Howe’s groundbreaking article on “crowdsourcing” appeared in Wired Magazine and the rest, as they say, is history. Some two years (and a blog on the topic) later, Jeff has published a book about the phenomenon that he named. Here is a brief video primer on crowdsourcing, narrated by Jeff, that was created in anticipation of the book’s release late last month.
Jeff’s book, Crowdsourcing: Why the Power of the Crowd is Driving The Future of Business, is a superb journalistic exploration of the evolution of crowdsourcing, its current state and its likely future. The book includes the stories of many crowdsourcing exemplars, including InnoCentive, Threadless.com and Wikipedia. For association leaders, perhaps the most meaningful and compelling example of crowdsourcing discussed in the book, the video and in our podcast is iStockphoto.com, a global community of content creators that has irrevocably changed the stock photography business.
Crowdsourcing is a powerful democratizing force that is re-shaping the way organizations co-create value with customers. With association leaders seeking to design new opportunities for deeper member engagement as part of on-going business model innovation, this book is certain to be an invaluable learning resource going forward.
If you’re viewing this post on my blog, you should see the embedded player below. Otherwise, you’ll see a link (or two) where you can download the MP3 file. Please enjoy the podcast and, as always, let me know your feedback either through comments or by e-mail. This podcast is approximately 38 minutes in length.
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Entry Filed under: Principled Innovation Blog, What's New?, Social Media, PI Interviews, Audioblogs & Podcasts, Innovation, Associations, Extreme Makeover, The Association Innovator, Simplicity, We Have Always Done It That Way, Videos, Garage Memes, Embrace the Revolution
Ben Martin and P.I.
Association exec Ben Martin, CAE is P.I.’s Architect of Participation. Jeff and Ben help clients harness the power of the Web through the strategic application of social tools.
The AST Executive Summary
The executive summary of the groundbreaking Association Social Technologies survey project is now available for download! The full report will be available in October.
