Deconstructing Association 3.0
March 11th, 2008
Following on the article in Associations Now, I decided to put together a chart that deconstructs what I regard as the core elements of Association 3.0. It’s a first attempt, and I’m hoping for your feedback, including responses to the following questions in the comments below:
+Does this chart make sense to you, i.e., is it understandalbe? If not, what specifically isn’t clear?
+Does this chart resonate with you? If not, what doesn’t ring true?
+Is there anything you would add? Is there anything you would take away?
+Which among the elements of the chart would you like me to write more about here in the next few months?
I included this chart in a public presentation for the first time today, mostly as a tool for explaining that “the next traditions” are really about a bottom-up or “outside-in” way of thinking about our associations. So I can still make changes to the chart to reflect new thinking.
Thanks in advance for contributing your ideas. I look forward to the conversation!
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2 Comments Add your own
1. Maddie Grant | March 12th, 2008 at 5:08 pm
Jeff, here’s my comment: I think you actually have two or three slides in one! It might be clearer to just have the three middle boxes as your main slide. Your “Next Traditions” deserve a slide of their own!
My other thought was, if you’re looking at this from an association management point of view, I was wondering if the key challenge to value/creation is actually “making meaning”, and the key challenge to collaboration/trust is actually “risk management” (so switch those two around). Did I not get it? : )
2. Kare Anderson | March 13th, 2008 at 6:18 pm
Jeff… my but you can condense your concept (better than having no ideas!) - and I agree with Maddie.
Also look up David Sibbet (he was the director of Coro Foundation when I was a Fellow there) and ask him to do a visual map of this.
Different than our friends at Common Craft yet perhaps best for what you are attempting to show here.
See my interview of deep-thinker David here
http://www.movingfrommetowe.com/2008/02/29/see-your-meeting-sketched-in-near-live-time/
Methinks you have grist here for a primier session at some asn. Meeting such as PCMA, followed by an interactive session on 3.0.
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