Comments on: Why associations fear social media http://www.principledinnovation.com/blog/2008/02/06/why-associations-fear-social-media/ Moving from imagination to impact... Thu, 08 Jan 2009 21:04:58 +0000 http://wordpress.org/?v=2.0.1 by: Cathy http://www.principledinnovation.com/blog/2008/02/06/why-associations-fear-social-media/#comment-6743 Fri, 08 Feb 2008 23:28:31 +0000 http://www.principledinnovation.com/blog/2008/02/06/why-associations-fear-social-media/#comment-6743 Interesting comments, as a small philanthropic organization, we are trying to move into the age of social media in a strategic and financially prudent way. We are excited about the possibilities. I find that our Junior Committee [high school kids] are very excited about what we are embarking on. Our staff needs a 101 on what the difference platforms are, but we are embracing it and recognizing that it is critical for our outreach and growth. We hope to have our Board Chair blogging soon! Interesting comments, as a small philanthropic organization, we are trying to move into the age of social media in a strategic and financially prudent way. We are excited about the possibilities. I find that our Junior Committee [high school kids] are very excited about what we are embarking on. Our staff needs a 101 on what the difference platforms are, but we are embracing it and recognizing that it is critical for our outreach and growth.

We hope to have our Board Chair blogging soon!

]]> by: Cecilia Satovich http://www.principledinnovation.com/blog/2008/02/06/why-associations-fear-social-media/#comment-6742 Fri, 08 Feb 2008 13:56:16 +0000 http://www.principledinnovation.com/blog/2008/02/06/why-associations-fear-social-media/#comment-6742 Hi Jeff, Here are a few things I'd add to that list: - fear of doing it wrong....this speaks to the generation gap and resistance to trends... the people that push for social media from inside an association are generally young, making the older folks feel awkward and fuddy-duddy. How many people at the ASAE Tech conference called peer networking "MyFace"? - fear of no ROI/ROE.... part of the resistance is centered on "not seeing the money in it". Many of the interested but uncommitted to social media associations out there are waiting for someone to step forward and say, "since I launched my (insert social media effort here) membership has increased by 20%" Finally, I think the biggest roadblock is simply lack of awareness... if associations were using Google Alerts and RSS feeds to track member use of social media and comments on their brand and events, they'd be more inclined to realize how many are already out there talking about them and the industries they represent. Right now, many don't use the tools that are out there to begin researching what they should do with social media. Hi Jeff,

Here are a few things I’d add to that list:
- fear of doing it wrong….this speaks to the generation gap and resistance to trends… the people that push for social media from inside an association are generally young, making the older folks feel awkward and fuddy-duddy. How many people at the ASAE Tech conference called peer networking “MyFace”?

- fear of no ROI/ROE…. part of the resistance is centered on “not seeing the money in it”. Many of the interested but uncommitted to social media associations out there are waiting for someone to step forward and say, “since I launched my (insert social media effort here) membership has increased by 20%”

Finally, I think the biggest roadblock is simply lack of awareness… if associations were using Google Alerts and RSS feeds to track member use of social media and comments on their brand and events, they’d be more inclined to realize how many are already out there talking about them and the industries they represent. Right now, many don’t use the tools that are out there to begin researching what they should do with social media.

]]> by: Nick http://www.principledinnovation.com/blog/2008/02/06/why-associations-fear-social-media/#comment-6741 Thu, 07 Feb 2008 23:34:24 +0000 http://www.principledinnovation.com/blog/2008/02/06/why-associations-fear-social-media/#comment-6741 Hey Jeff - I think one real reason, but certainly not one folks would admit to, is that people don't really know what the use of social media would look like for their organization. That is, lack of knowledge and feeling out of the loop. I think it's a huge reason but obviously people don't want to look "out of it." So, excuses to cover this up are likely. Hey Jeff - I think one real reason, but certainly not one folks would admit to, is that people don’t really know what the use of social media would look like for their organization. That is, lack of knowledge and feeling out of the loop. I think it’s a huge reason but obviously people don’t want to look “out of it.” So, excuses to cover this up are likely.

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