A new mantra for the 21st century association
December 24th, 2007
Just started reading Matt Mason’s excellent new book, The Pirate’s Dilemma: How Youth Culture is Reinventing Capitalism, and I’ve found two sentences in Chapter 1 that I’d like to propose as a mantra for the 21st century association:
Established ideas and outdated dogma create limitations. Limitations suck.
Amen. Associations are long overdue to break free of the limitations that keep them from realizing their full potential by questioning long-established ideas and shedding their outdated dogma. This may come as a surprise to some of you, but I’m increasingly optimistic that we can make some real progress on this front in 2008. I’ll have more to say on that point in another post.
If you’re not familiar with Matt, I heard him speak at the Business Innovation Factory Summit 3 in Providence this past October. He gave a great talk that you can view here, and I’m looking forward to doing a podcast interview with him in early 2008. His book will be out next month, and I encourage you to pick it up.
Entry Filed under: Principled Innovation Blog, What's New?, Social Media, Innovation, Associations, Extreme Makeover, The Association Innovator, Simplicity, We Have Always Done It That Way, Garage Memes
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