Rethinking membership
June 15th, 2007
Next week, I am speaking at ASAE & The Center’s Marketing & Membership Conference in Baltimore. The topic for my two-part session is “Attract, Engage and Energize: Creating a New Architecture of Participation for Your Association,” and I’m very excited about the conversation I have planned.
So, in anticipation of the conference, I thought you would be interested in reading this brief article on “rethinking membership” that I wrote for the most recent issue of the Executive IdeaLink newsletter. Please let me know your reaction to the article.
FYI–This newsletter is a product of ASAE & The Center’s Executive Management Section, and I am completing a term as the section council chair.
Entry Filed under: Principled Innovation Blog, Announcements, What's New?, Social Media, Innovation, Associations, Extreme Makeover, The Association Innovator, We Have Always Done It That Way, Garage Memes
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1 Comment Add your own
1. andy | June 18th, 2007 at 8:57 am
Jeff, I’m not an ASAE member so I can not read the article. Do you have permission to reprint it here on your site?
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