Sorry for the dearth of posts
March 30th, 2007
I want to apologize for not posting very much this week. I’ve been in California since Wednesday morning, and yesterday was my thirty-hmm-hmm birthday. To celebrate, Meg and I decided to do something different and we were successful in getting into the taping of last night’s The Tonight Show with Jay Leno, which was a very cool behind-the-scenes experience. The studio is much smaller than it appears on TV, but even in person, the show feels just like what you see each night at 11:30 pm. We had a great time.
I planned to post yesterday under the title, “It’s my birthday, and I’ll blog if I want to!” It was my intention to do a reverse birthday gift, i.e., I give you a gift for my birthday, instead of the other way around. But the time change thing is a bit of pain, and I missed my window to post before the clock the struck midnight in the east. (The upside of being an east coast guy but celebrating your birthday in the west is that you get an extra six hours…your birthday starts at 9 pm the night before and doesn’t end until 12 midnight pacific time. Meg says that only I am weird enough to look at it that way.)
Anyway, the delay notwithstanding, I am going to move forward with yesterday’s plan and give away something very cool: six free copies of the new e-book, Generational Diversity in the Workplace, written by my friend, fellow blogger and partner in crime Jamie Notter. Jamie has written an excellent and very substantive book, and all association executives will benefit from reading it. If you would like to be one of the six recipients of my reverse birthday gift, you must be a current association executive and you must provide the following information in a comment to this post:
1. Please post your name, your work e-mail address and your association’s URL as required below. The information will be checked to confirm that you are a full-time association staff member.
2. In the body of your comment, please include your title and your association’s full name spelled out…no acronyms!
3. Please post an answer to the following question: what is the most significant generational challenge your association faces today and what are you learning from it? This is not a question that can be answered in a single sentence, and so I encourage you to provide full and complete response.
The first six association professionals whose submissions follow all of my directions will receive PDFs of the book. To be eligible, be sure to post your comment by next Thurday, April 5. I will announce the winners next Friday. Good luck!

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Entry Filed under: Principled Innovation Blog, Announcements, What's New?, Social Media, Innovation, Associations, Extreme Makeover, The Association Innovator, Simplicity, We Have Always Done It That Way
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Association exec Ben Martin, CAE is P.I.’s Architect of Participation. Jeff and Ben help clients harness the power of the Web through the strategic application of social tools.

The AST Executive Summary
The executive summary of the groundbreaking Association Social Technologies survey project is now available for download! The full report will be available in October.


















5 Comments Add your own
1. Associated Knowledge&hellip | April 1st, 2007 at 4:45 pm
Happy (Belated) Birthday Jeff!…
Imagine that…on your birthday you post to your blog apologizing for not posting on your birthday. Then you follow-up with an offer to give gifts instead of asking for them…
Well, that really is the kind of guy Jeff De Cagna is, at least bas…
2. Rick Calvert | April 3rd, 2007 at 11:56 am
Happy belated birthday Jeff!
Not sure how long you are out here in Cali but if you have time give me a ring and lets have a coffee
3. Principled Innovation LLC&hellip | April 3rd, 2007 at 3:09 pm
[…] Last Friday, I posted about my reverse birthday gift to all of you. Much to my surprise, no one seems to want this free gift, since no one has posted a comment as I requested. Perhaps this is because the headline of that post doesn’t grab your attention. So I’m trying again…I’m hoping you will take this opportunity to capitalize on Jamie’s and my generosity! […]
4. Matt Baehr | April 4th, 2007 at 9:45 pm
Happy Birthday Jeff. Thanks Jamie and Jeff for the offer.
Matt Baehr
Director of Membership Development
InfoComm International
The biggest challenge we have is that most of the knowledge is with older members, and we must figure out ways to train new, younger people in the industry.
5. Kristine Hillmer | April 9th, 2007 at 2:11 pm
Happy Birthday, Jeff! I know I’m passed the deadline, but I’ll play along anyway. I’m interested to see what is posted on this subject.
Kristine Hillmer, CAE
Senior VP - Association Services
National Funeral Directors Association
Our greatest challenge is meeting the needs of our members who include many long-term professionals who have not embraced technological advances, while also meeting the needs of our progressive members who have not only embraced, but require us to be cutting edge. We have had to add to the delivery mothods that we use with our members while maintaining the tried and true ways of communicating.
Ultimately a key lesson for us is that no matter the delivery method, we need to continually communicate all of our messages in multiple times and in multiple ways. We have also learned that we need to continue to offer the breadth of delivery methods and not expect that all of our members will follow suit with the latest is technology advances. Email, websites, blogs, wikis, webconferences and such will never totally replace snail mail, phone calls and in-person gatherings. There is a need and a place for all delivery methods and mixture thereof.
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