http://www.principledinnovation.com/blog/2007/02/24/more-on-loyalty-vs-passion/ Moving from imagination to impact... Fri, 05 Dec 2008 10:32:42 +0000 http://wordpress.org/?v=2.0.1 http://www.principledinnovation.com/blog/2007/02/24/more-on-loyalty-vs-passion/#comment-4975 Sun, 25 Feb 2007 02:47:14 +0000 http://www.principledinnovation.com/blog/2007/02/24/more-on-loyalty-vs-passion/#comment-4975 On re-reading your post, Jeff, I guess I'm saying "I agree." My disconnected thought might add something to the conversation, though. On re-reading your post, Jeff, I guess I’m saying “I agree.” My disconnected thought might add something to the conversation, though.

]]> http://www.principledinnovation.com/blog/2007/02/24/more-on-loyalty-vs-passion/#comment-4973 Sun, 25 Feb 2007 02:44:30 +0000 http://www.principledinnovation.com/blog/2007/02/24/more-on-loyalty-vs-passion/#comment-4973 This might sound cynical, but loyal checkbook members (or mailboxers or customers or subscribers -- whatever you want to call them) really do play a part in helping to advance an association's mission in my view. They pay dues (read tax-free, low-overhead income) habitually and don't consume many resources. As a group, they are a cash cow. Every situation is unique, but if we acknowledge this group for what it is and reconsider our expectations, I believe most reasonable association executives would be satisfied with a contingent of loyal mailboxers. Disconnected thought: we can get a lot more mileage out of members' passion (even if they have just a tiny amount) because of Web 2.0. This might sound cynical, but loyal checkbook members (or mailboxers or customers or subscribers — whatever you want to call them) really do play a part in helping to advance an association’s mission in my view. They pay dues (read tax-free, low-overhead income) habitually and don’t consume many resources. As a group, they are a cash cow. Every situation is unique, but if we acknowledge this group for what it is and reconsider our expectations, I believe most reasonable association executives would be satisfied with a contingent of loyal mailboxers. Disconnected thought: we can get a lot more mileage out of members’ passion (even if they have just a tiny amount) because of Web 2.0.

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