Simplicity is top trend for 2007
January 24th, 2007
Global futurist Richard Watson has just released his report on the top trends for 2007, and simplicity is at the top of the list. Watson, who writes a quarterly update on trends called What’s Next, argues that the influence of the simplicity trend is spreading beyond its original focus on technology products. As Watson writes:
Making products simple is actually very complicated. First you need to make your company simple. This means simplifying not only structure and process, but also culture and mission.
Although most associations don’t make technology products, we must recognize the essential power of today’s focus on simplicity. Associations that are willing to embrace simplicity as an opportunity for both improved execution and strategic innovation in all areas of their work will find new wellsprings of success in 2007.
Please join me on Saturday, January 27 at 6:30 pm at the Great Ideas Conference for a special conversation on my recent article, “The Struggle for Simplicity.” I look forward to seeing you there!

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Entry Filed under: Principled Innovation Blog, What's New?, Announcements, Social Media, Innovation, Associations, Extreme Makeover, The Association Innovator, Simplicity, We Have Always Done It That Way
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Association exec Ben Martin, CAE is P.I.’s Architect of Participation. Jeff and Ben help clients harness the power of the Web through the strategic application of social tools.

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1 Comment Add your own
1. Richard Watson | March 1st, 2007 at 8:04 pm
Hi Jeff!
Since you were kind enough to run a bit on your blog about my last attempt at a trend map I thought you may be interested in my latest one!
This is a map showing innovations from the year 1900 to 2050 - yes that’s right, 47 years that haven’t happened yet! The innovation timeline was something that I originally produced as an illustration for my 2007 +Ten trends: Predictions and Provocations report published by nowandnext.com but I’ve since tweaked it a bit and added a few extra ideas to the period 2007-2050. The timeline is offered in the same spirit as the 2007 trend map - it’s open source so people are encouraged to adapt or play around with it or use it in anyway they like. One final point though - don’t tale it too seriously!
http://nowandnext.com/PDF/TimeLineweb_ver2.pdf
Cheers,
Richard.
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