http://www.principledinnovation.com/blog/2006/10/19/pi-interview-4-six-questions-for-patricia-seybold/ Moving from imagination to impact... Wed, 17 Mar 2010 02:42:20 +0000 http://wordpress.org/?v=2.0.1 http://www.principledinnovation.com/blog/2006/10/19/pi-interview-4-six-questions-for-patricia-seybold/#comment-2267 Fri, 24 Nov 2006 21:43:48 +0000 http://www.principledinnovation.com/blog/2006/10/19/pi-interview-4-six-questions-for-patricia-seybold/#comment-2267 Thanks Rick, I appreciate your seconding Jeff's vote for customer-led innovation. Thanks for reminding me of that DigitalNow confab--that was fun! As I recall, we broke into teams and the folks at each table put themselves in their customers/members shoes and thought about critical issues facing those members and how we could streamline their ability to help them reach their outcomes....The first step is to put yourselves in your members' shoes, to talk to them, to listen to them, etc... the second step is to engage them in actually co-designing their own ideal approaches to achieving their desired outcomes with your staff and your partners! Thanks Rick,
I appreciate your seconding Jeff’s vote for customer-led innovation. Thanks for reminding me of that DigitalNow confab–that was fun! As I recall, we broke into teams and the folks at each table put themselves in their customers/members shoes and thought about critical issues facing those members and how we could streamline their ability to help them reach their outcomes….The first step is to put yourselves in your members’ shoes, to talk to them, to listen to them, etc… the second step is to engage them in actually co-designing their own ideal approaches to achieving their desired outcomes with your staff and your partners!

]]> http://www.principledinnovation.com/blog/2006/10/19/pi-interview-4-six-questions-for-patricia-seybold/#comment-1898 Wed, 25 Oct 2006 16:11:03 +0000 http://www.principledinnovation.com/blog/2006/10/19/pi-interview-4-six-questions-for-patricia-seybold/#comment-1898 I have long been a fan of Patty's first book and heard her speak at a DigitalNow conference a couple of years back. The idea of involving customers or members in fueling innovation within associations makes a lot of sense. We ask our members and donors for feedback all the time. But how often do we ask them for completely new ideas for how we operate and the services we provide? I have long been a fan of Patty’s first book and heard her speak at a DigitalNow conference a couple of years back. The idea of involving customers or members in fueling innovation within associations makes a lot of sense. We ask our members and donors for feedback all the time. But how often do we ask them for completely new ideas for how we operate and the services we provide?

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