Comments on: Ben is half right http://www.principledinnovation.com/blog/2006/10/11/ben-is-half-right/ Moving from imagination to impact... Thu, 17 May 2012 06:43:15 +0000 http://wordpress.org/?v=2.0.1 by: Shawn Lea http://www.principledinnovation.com/blog/2006/10/11/ben-is-half-right/#comment-1706 Thu, 12 Oct 2006 13:30:23 +0000 http://www.principledinnovation.com/blog/2006/10/11/ben-is-half-right/#comment-1706 I haven't read Ben's article yet, but I do believe that you can make use of the technology without using it in the way YouTube capitalizes on. Why not post video clips of association mixers? Five-minute clips of your board chair's response to an important issue. I do agree with your point that associations never want to let loose of the reins when it comes to content, but I guess my point is if you manipulate the media, you could still do both. (Whether you should is a different story, of course.) I've also thought that most associations need their own Facebook. Take your association directory, password protect it if you must and let people add information about themselves. It would be much more accurate over the long run, for sure. And I still believe that if associations don't start promoting these social media applications as their own, members will find it on their own eventually and the association (as we know it today) will be left out of the loop. I haven’t read Ben’s article yet, but I do believe that you can make use of the technology without using it in the way YouTube capitalizes on. Why not post video clips of association mixers? Five-minute clips of your board chair’s response to an important issue. I do agree with your point that associations never want to let loose of the reins when it comes to content, but I guess my point is if you manipulate the media, you could still do both. (Whether you should is a different story, of course.)

I’ve also thought that most associations need their own Facebook. Take your association directory, password protect it if you must and let people add information about themselves. It would be much more accurate over the long run, for sure.

And I still believe that if associations don’t start promoting these social media applications as their own, members will find it on their own eventually and the association (as we know it today) will be left out of the loop.

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