More from the unsession
June 27th, 2006
The unsession is in full swing, with four distributed conversations underway. Here are some of the key points:
+We can be our own worst enemies by communicating information to members that is not attention worthy. We need to regain credibility so people are looking for what we’re sending.
+Simplifying our messages and making them robust will make them more effective.
+Who owns the responsibility for attention: do members need to pay attention or do we need to get their attention?
+Timing has an impact on attention in terms of when messages are sent.
+We may be shooting ourselves in the foot by focusing so much on e-mail communications.
+We should help our members manage their attention more effectively. Multitasking is probably a fallacy.
There will be more notes from the session on ASAE & The Center’s new Acronym blog.
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Entry Filed under: Principled Innovation Blog, What's New?, Social Media, Innovation, Extreme Makeover, The Association Innovator, Associations and Science
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