More from the unsession
June 27th, 2006
The unsession is in full swing, with four distributed conversations underway. Here are some of the key points:
+We can be our own worst enemies by communicating information to members that is not attention worthy. We need to regain credibility so people are looking for what we’re sending.
+Simplifying our messages and making them robust will make them more effective.
+Who owns the responsibility for attention: do members need to pay attention or do we need to get their attention?
+Timing has an impact on attention in terms of when messages are sent.
+We may be shooting ourselves in the foot by focusing so much on e-mail communications.
+We should help our members manage their attention more effectively. Multitasking is probably a fallacy.
There will be more notes from the session on ASAE & The Center’s new Acronym blog.
Entry Filed under: Principled Innovation Blog, What's New?, Social Media, Innovation, Extreme Makeover, The Association Innovator, Associations and Science
Ben Martin and P.I.
Association exec Ben Martin, CAE is P.I.’s Architect of Participation. Jeff and Ben help clients harness the power of the Web through the strategic application of social tools.
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You may now register for The P.I. Business Model Innovation Workshop, which will take place on September 28-29, 2010, in Arlington, Virginia.
