Principled Innovation LLC

Live blogging the unsession

June 27th, 2006

I am participating in David and Ben’s “unsession” at the Marketing & Membership Conference in Bethesda and I am blogging live from my Blackberry.

Right now, we are listening to a recorded piece from Ed Batista, executive director of the Attention Trust. ~~(BTW, I haven’t figured out how to insert links from the BB just yet, so I will go back later today and put them in as necessary.)~~

Some key points:

+Attention itself has value and it can be exchanged for something of value. Thus, attention is a form of currency.

+We’re talking about how Google brokers our attention through Gmail by placing advertising adjacent to our individual e-mail messages based on the company’s search algorithm. Associations can be attention brokers for their members as well.

+Ed Batista says (by way of recording) it will be very important to be able to reach out to members not just based on demographic criteria but in more granular ways.

1 Comment Add your own

1. Ed Batista | June 27th, 2006 at 5:24 pm

Hi Jeff,
I hope the session’s going well–will look forward to reading more!

Ed

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