http://www.principledinnovation.com/blog/2006/04/13/its-not-1986/ Moving from imagination to impact... Sat, 11 Feb 2012 05:16:05 +0000 http://wordpress.org/?v=2.0.1 http://www.principledinnovation.com/blog/2006/04/13/its-not-1986/#comment-346 Tue, 18 Apr 2006 16:32:26 +0000 http://www.principledinnovation.com/blog/2006/04/13/its-not-1986/#comment-346 I think that in some cases people's online set-ups for directories are not up to snuff and people have more use for the printed ones. Clearly people should take a look at their online directories and if they are not being used preferentially then some questions should be asked. I would like to see people's dead tree directories go away, but is it worth making people mad? Most associations have so few tangibles anyhow... Just my thoughts. I think that in some cases people’s online set-ups for directories are not up to snuff and people have more use for the printed ones. Clearly people should take a look at their online directories and if they are not being used preferentially then some questions should be asked. I would like to see people’s dead tree directories go away, but is it worth making people mad? Most associations have so few tangibles anyhow… Just my thoughts.

]]> http://www.principledinnovation.com/blog/2006/04/13/its-not-1986/#comment-343 Mon, 17 Apr 2006 17:47:01 +0000 http://www.principledinnovation.com/blog/2006/04/13/its-not-1986/#comment-343 We have both - or actually three - a deadtree version, an online Web version and an Acrobat version of our paper directory. Face it, just as there are those who hate paper versions, like Max and myself, just as many in most large associations hate electronic versions too. Perhaps the wiser move would be to ask your members which they personally prefer and at least cut down on the number of printed copies by figuring out who is going to immediately throw it in the trash. It's not fun, but I believe communications folk at associations are going to have to rely on this belt-and-suspenders approach for electronic and paper communications for a while. Hopefully, ten years now that won't be the case. But it is now. We have both - or actually three - a deadtree version, an online Web version and an Acrobat version of our paper directory. Face it, just as there are those who hate paper versions, like Max and myself, just as many in most large associations hate electronic versions too. Perhaps the wiser move would be to ask your members which they personally prefer and at least cut down on the number of printed copies by figuring out who is going to immediately throw it in the trash. It’s not fun, but I believe communications folk at associations are going to have to rely on this belt-and-suspenders approach for electronic and paper communications for a while. Hopefully, ten years now that won’t be the case. But it is now.

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