Dripping with irony
April 9th, 2006
Last evening, I received another edition of the Forrester Weekly Research Update, an e-mail newsletter created by the technology and market research company. This week’s issue refers to a company report on user-generated content, and provides the following title and executive summary:
User-Generated Content Ambushes The Media Biz
Usage Is High, But Trust In Peers Varies Widely Among Youth And Adults
Social Computing activities — blogging, podcasting, online message posting — are producing a variety of content popular with online users. Three-fourths of online adults, and more than 90% of online youth, are tapping their peers for content of all types on the Web. Adult consumers remain skeptical of content generated by other users and say that their levels of confidence in peer-generated content are decreasing. Youth, on the other hand, are more convinced of their peers’ trustworthiness and say that their confidence in some forms of content is increasing.
Sounds like an interesting report…and you can read all six pages of it for a purchase price of just $249. How ironic.
Entry Filed under: Principled Innovation Blog, Social Media, Innovation
Ben Martin and P.I.
Association exec Ben Martin, CAE is P.I.’s Architect of Participation. Jeff and Ben help clients harness the power of the Web through the strategic application of social tools.
New P.I. workshop
You may now register for The P.I. Business Model Innovation Workshop, which will take place on September 28-29, 2010, in Arlington, Virginia.
