Big Ideas

Principled Innovation LLC is all about big ideas. Big doesn’t imply anything about an idea’s scope or scale, but about it’s potential impact on members, customers, associations, the association community and beyond. We’re going to use this space to share some of our ideas, and provide some tools to help you share yours. We hope you’ll contribute to our continuing effort to make innovation a genuine priority in associations.

Please check back later this summer for more details! If you have any questions, please e-mail Jeff De Cagna.

  • Ben Martin and P.I.

    Association exec Ben Martin, CAE is P.I.’s Architect of Participation. Jeff and Ben help clients harness the power of the Web through the strategic application of social tools.

  • New P.I. workshop

    You may now register for The P.I. Business Model Innovation Workshop, which will take place on September 28-29, 2010, in Arlington, Virginia.

  • Buy the book!

    The groundbreaking book, We Have Always Done It That Way: 101 Things About Associations We Must Change, is reshaping the conversation about the future of the association community. Why not participate? Buy the book today!