Areas of Work

Principled Innovation offers unique and high-impact consulting and speaking services to 21st century associations in the following six critical areas. To learn more about how Principled Innovation can help you build your association to thrive, please contact us.

Associations Unorthodox

The orthodox beliefs of 20th century association management continue to limit the ability of our organizations to realize their full potential. Principled Innovation can help your staff and voluntary leaders question their deep-seated beliefs about what an association is supposed to be and what it is supposed to do. Equipped with fresh and unorthodox insights, your leaders will be better prepared to make crucial decisions about what your association can and should become in the years ahead.

Download Jeff De Cagna’s new e-book, Associations Unorthodox: Six Really Radical Shifts Toward the Future now!

Business Model Innovation

The traditional association business model must give way to imaginative business model concepts with a focus on radical new value creation instead of membership. Principled Innovation can help your association’s board of directors, CEO, C-Suite team and other key stakeholders engage generatively and productively in the challenging work of business model innovation. By designing and experimenting with novel business model concepts, your association will be in a stronger position to build future market share and capture sustainable new revenue streams.

The Future of Associating

In a time of relentless societal transformation, the fundamental human experience of associating is beginning to look very different. The emergence of ubiquitous and inexpensive interaction means our stakeholders no longer need the formal structure of an association to connect, collaborate and create value. Principled Innovation can help your staff and voluntary leaders make sense of the driving forces of societal transformation, build their foresight on future of associating and challenge them to act decisively to create radical new value in a volatile and uncertain world.

Making Innovation Happen

Even as a growing number of association leaders talk about the importance of innovation to future success, few organizations in our community truly understand what it takes to make innovation a deep, reliable and consistent organizational competence. Instead of focusing on innovation as a long-term cultural intervention, Principled Innovation can help your association build individual, team and organizational capability for the real work of innovation, as well as assist with integrating innovation into your association’s strategic direction, approach to governing and business model.

The New Work of Governing

It has never been more important for association board members to understand an essential truth of governing successfully in the 21st century: It isn’t about them. It’s about the association’s current and future stakeholders. Your association needs a board of directors willing to embrace its stewardship responsibilities, and capable of acting courageously to prepare your organization for the future without the toxic influences of nostalgia or denial. Principled Innovation can help your board, CEO and other C-Suite executives build their capacity for governing in a strategically legitimate and future-focused manner.

Strategies for Progress

The era of strategic planning is over. Instead of perpetuating a dangerous illusion of central control, your association must act to capitalize on the loss of control by increasing its access and influence with current and future stakeholders. Principled Innovation can help your association design original strategies to accelerate the rate of progress inside your organization by accelerating your stakeholders’ rate of progress toward achieving their most important personal and professional outcomes.

To learn more about how Principled Innovation can help you build your association to thrive in the 21st century, please contact us.

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