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Jeff De Cagna FRSA FASAE is chief strategist and founder of Principled Innovation LLC and the association community’s leading voice for innovation. After serving as an association executive for more than a decade, Jeff founded Principled Innovation LLC in 2002 to challenge association boards, CEOs and C-Suite executives to build their organizations to thrive in an uncertain future. He is an author, speaker and advisor to associations across North America and around the world.

Jeff is an ASAE Fellow (FASAE), and has served the association community throughout his career in a variety of formal and informal roles. In 2010, Jeff retired from the ASAE: The Center for Association Leadership Board of Directors after serving a three-year term, and he is a past chair of ASAE’s Executive Management Section Council. He is currently serving on ASAE’s Technology Section Council. Jeff is a member of American Mensa, BoardSource and the World Future Society, and in 2009, he was elected a Fellow of the Royal Society of Arts (UK). Jeff serves as chair of the Board of Directors for RedRover, a national organization based in Sacramento, California, that focuses on bringing animals out of crisis and strengthening the bond between people and animals. Jeff is also a member of the American Tinnitus Association Board of Directors.

Jeff is the founder of Association Chat (#assnchat) on Twitter, and executive producer of the Principled Innovation Blog and Podcast. He is also one of the “Five Independent Thinkers” who wrote the groundbreaking book, We Have Always Done It That Way: 101 Things About Associations We Must Change, as well as the author of the provocative e-book, Associations Unorthodox: Six Really Radical Shifts Toward the Future.

A graduate of The Johns Hopkins University, Jeff earned a master’s degree from Harvard University. Jeff also holds an executive certificate in strategy and innovation from the MIT Sloan School of Management, and he is an alumnus of the prestigious Oxford Scenarios Programme at the University of Oxford Saïd Business School. Jeff has also completed the BoardSource Leadership Certificate for Nonprofit Board Chairs.

Jeff can be reached at jeff@principledinnovation.com.

You can download a PDF version of this bio, download a PDF of Jeff’s introduction or listen to a sample reading of Jeff’s introduction.