About Jeff De Cagna FRSA FASAE

Jeff De Cagna FRSA FASAE

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Jeff De Cagna FRSA FASAE is chief strategist and founder of Principled Innovation LLC and the association community’s leading voice for innovation. After serving as an association executive for more than a decade, Jeff founded Principled Innovation LLC in 2002 to challenge association boards, CEOs and C-Suite executives to build their organizations to thrive in an uncertain future. He is an author, speaker and advisor to associations across North America and around the world.

Jeff is an ASAE Fellow (FASAE), and has served the association community throughout his career in a variety of formal and informal roles. In 2010, Jeff retired from the ASAE: The Center for Association Leadership Board of Directors after serving a three-year term. He is a past chair of ASAE’s Executive Management Section Council, has served on ASAE’s Professional Development and Technology section councils and is currently serving on the ASAE Key Consultants Committee. Jeff is a member of American Mensa, BoardSource and the World Future Society, and in 2009, he was elected a Fellow of the Royal Society of Arts (UK).

Jeff serves on the American Tinnitus Association (ATA) Board of Directors, and is chair of the Governance Committee. ATA exists to cure tinnitus through the development of resources that advance tinnitus research. Jeff has just completed a three-year term on the RedRover Board of Directors, including a year (2013) as Board Chair.

Jeff is the founder of Association Chat (#assnchat) on Twitter, and executive producer of the Principled Innovation Blog and Podcast. He is also one of the “Five Independent Thinkers” who wrote the groundbreaking book, We Have Always Done It That Way: 101 Things About Associations We Must Change, as well as the author of the provocative e-book, Associations Unorthodox: Six Really Radical Shifts Toward the Future.

A graduate of The Johns Hopkins University, Jeff earned a master’s degree from Harvard University. Jeff holds an executive certificate in strategy and innovation from the MIT Sloan School of Management, and he is an alumnus of two prestigious executive education programs: the Oxford Scenarios Programme at the University of Oxford Saïd Business School and Governing for Nonprofit Excellence at the Harvard Business School. Jeff has also completed the BoardSource Leadership Certificate for Nonprofit Board Chairs.

Jeff can be reached at jeff@principledinnovation.com.


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