Jeff De Cagna

Jeff De CagnaJeff De Cagna is chief strategist and founder of Principled Innovation LLC (P.I.), and the association community’s leading voice for innovation. He is an author, speaker and strategic advisor for associations and non-profit organizations across North America and around the world. A respected contrarian thinker, Jeff has been challenging association orthodoxy and inviting boards, CEOs and other senior decision-makers to pursue the generative work of transformation for more than 20 years.

Jeff is a Fellow of ASAE: The Center for Association Leadership, served on the ASAE Board of Directors from 2007-2010 and currently serves on ASAE’s Key Consultants Committee. Jeff also served on the RedRover Board of Directors from 2011-2013, serving as both board chair and vice chair during that time.

A graduate of the Johns Hopkins and Harvard universities, Jeff has pursued executive education at the MIT Sloan School of Management, Oxford University and Harvard Business School, and he holds the BoardSource Leadership Certificate for Nonprofit Board Chairs.